ITENSQ
Murani showroom interior
About Us

Comfort has a new chapter.

Altamura, Italia Design · Tecnologia · Comfort
The Industry

An entire industry stuck in the past.

Old patterns, cumbersome processes. A buying journey that frustrates instead of delighting. A forgettable experience where there should be wonder.

For store owners, a complex and deceptive management model. Uncertain margins, inadequate tools, a model that's no longer sustainable.

Our Answer

We rewrote the rules.

Dead-simple processes. Intuitive, immediate tech tools. And an in-store experience that nobody forgets.

Simplified Processes

Every step reimagined to eliminate unnecessary complexity. From first contact to delivery, a fluid and natural flow.

Intuitive Technology

Digital tools designed to be used without manuals. The 3D configurator turns every choice into an engaging experience.

Immersive Experience

Augmented and virtual reality in-store. Customers see the sofa in their own living room before they've even ordered it.

The Obsession

Quality you can feel.

A Murani sofa isn't just beautiful. It's engineering in service of everyday comfort - designed because real life isn't gentle.

Over 1,500 possible configurations. One single standard: perfection.

Indestructible Frame

Multi-layer and steel, built to last generations. Won't warp, won't wear, won't let you down.

Intelligent Fabrics

100% water-repellent, stain-proof, soft to touch. Velvet, linen, cotton or wool - always technical, always protected.

Ergonomic Comfort

High-density padding calibrated for posture. Every seat engineered for the wellness of those who use it.

10-Year Warranty

Not marketing. Certainty. We put our signature on every piece because quality doesn't expire.

The Experience

The store of the future.

Augmented reality, real-time 3D configurator, simplified management that frees the entrepreneur. Every Murani showroom is an experience that exists nowhere else.

01 AR / VR in Showroom

Customers place the sofa in their living room, choose fabrics, change colors. With a gesture.

02 Real-Time Configurator

Shape, fabric, dimensions - everything changes in real-time, before your eyes. No surprises at delivery.

03 Smart Management

A proprietary platform that transforms management complexity into operational simplicity. Fewer errors, more sales.

Where technology meets emotion.
The Team

The minds behind Murani

Lorenzo Murano
President Lorenzo Murano

Entrepreneurial vision and strategic direction.

Mario Liberotti
Chief Financial Officer Mario Liberotti

Financial control and sustainable growth.

Giuseppe Carbone
Legal Director Giuseppe Carbone

Governance and system protection.

Marvyn Stella
Chief Technology Officer Marvyn Stella

Proprietary innovation and 3D platform.

Next step

Ready to feel the difference? Let's talk.

A Murani sofa is chosen once - and stays with you forever. Come try it, or tell us about your project.