ITENSQ
Murani Store System

An entire industry pulled into the future.

Simple processes, intuitive tools, immediate results. Your showroom of the future, today.

Discover how
10 Days to launch
0 Business risk
100% Ongoing support
EST. 2024
2026
The Vision

A market built on outdated models. We've rewritten them.

The buying journey in the upholstery sector rarely gives customers the experience they deserve. The management formula is complex, cumbersome, and trips up even the most experienced entrepreneur.

We made it all simple.

The old model
Processes slow and manual
Management approximate
Experience flat and forgettable
Margins opaque and uncertain
VS
The Murani model
Setup complete in 10 days
Digital CRM fully integrated
AR & VR in the showroom
ROI transparent and calculated
A ruthless industry

THE PROBLEM

The furniture sector is a jungle. Every mistake is costly. Most entrepreneurs take years to figure it out.

Don't open a store without reading these numbers.

73% of stores close within 3 years
€48k hidden annual costs that erode margins
3 years before understanding the mistakes
68% open without a real business plan

We've already made all the mistakes for you.

The System

One method.
Zero improvisation.

Every critical aspect of opening a showroom is covered by our method. Nothing is left to chance, nothing left to instinct.

01 Location

Proprietary analysis: footage, position, real costs, foot traffic. Data, not instinct.

98% Analysis accuracy
02 Margins

You know how much you earn. Always. On every single sale. In real time.

Live Margin visibility
03 Customers

You don't search for them. They come pre-qualified and ready. You close.

Pre-qualified Inbound leads
04 Experience

AR & VR in-store. The customer experiences the sofa in their living room before buying.

Conversion rate
The In-Store Experience

The showroom of the future
already exists.

AR and VR technologies make every showroom visit memorable. Customers don't imagine - they see, touch, decide. And they come back to talk about you.

Augmented Reality

The sofa appears in the customer's living room, at real scale, before purchase

3D Configurator

Create, customize, and visualize in real time among thousands of possible combinations

Zero-Error Management

From quote to signed contract in 5 minutes, fully automated and error-free

The customer journey
1
Enter

Welcome and automatic profiling

2
Explore

3D Configurator interactive and immersive

3
Experience

Augmented reality in showroom and at home

4
Decide

Instant quote precise to the cent

5
Sign

Complete contract generated in 5 minutes

10
Total clarity

Ten days.
Everything clear.

Numbers, costs, margins, projections. You decide, but with all the cards on the table.

Day 1–3
Market Analysis

Zone study, traffic and visibility analysis, ideal square footage, direct competitor mapping.

Day 4–7
Business Plan

Startup costs, expected revenue, break-even point, cash flows at 12 and 36 months.

Day 8–10
Real ROI

Realistic projections, conservative and optimistic scenarios. Decide with numbers.

Not opinions. Numbers.

Exclusive Technology

Tools that
sell themselves.

You'll have a complete technological system supporting your sales team, turning every visit into a memorable experience for the customer.

Customer Conversion
100% Process Control
0% Errors
Why it works

Customers experience the 3D configurator and augmented reality firsthand: they interact with the product and already feel it's theirs.

Such a unique experience generates natural word of mouth - every satisfied customer brings new ones.

The consultant has everything under control: an operational dashboard that guides them through every phase, from the customer walking in to delivery.

01
3D Configurator

The customer creates their sofa in real time. View, rotate, customize among thousands of possible combinations.

02
Augmented Reality

The sofa appears in the customer's living room, at real scale. Decide now, buy now, zero second thoughts.

03
Integrated Management

Quotes, contracts, payments, CRM, analytics. All automatic, zero manual errors, zero paper.

Get Started

Want to know
how it works?

No brochures. No automated emails.
We call you and talk.

  • We call you back within 24 hours
  • Personalized analysis for your area
  • Support on all processes
Contact Us